Program

Featuring cutting-edge seminars, hot new products, and networking opportunities, CALIFORNIA REALTOR® EXPO 2008 is an event you won't want to miss!  Join thousands of your fellow REALTORS® as they convene in Long Beach for C.A.R.’s annual trade show and educational summit.

Don't miss:

Opening Luncheon: 2009 Housing Market Forcast
Presented by
Leslie Appleton Young
Wednesday, Oct. 15, 2008, noon - 1:30 p.m.
Tickets for this event are available on a first-come, first-served basis and are $50 through early-bird registration ending July 7; $55 when purchased prior to EXPO through http://www.realtorexpo.org/register.html or $65 on-site. 

REALTOR® Night Out
Wednesday, Oct. 15 from 6 p.m. to 10 p.m.
Schmooze with “surprise” guests; slip into your best Monte Carlo getup, and enjoy a lively casino hall during the CALIFORNIA REALTOR® EXPO 2008 REALTOR® Night Out, titled “Grand Prix Game Night." REALTOR® Night Out provides a great opportunity for EXPO attendees and their guests to cut loose with their peers, family, and friends after a full day of attending info-packed seminars and visiting exhibitors in the trade show hall.  This year’s REALTOR® Night Out includes dancing, cocktails and a fully loaded hors d'oeuvre bar—you won’t want to miss out on the action!

Tickets for this event are sold on a first-come, first served basis and are $55 through Oct. 13 when purchased prior to EXPO through http://www.realtorexpo.org/register.html; $65 onsite.  REALTOR® Night Out typically sells out, so make your reservation today!

EXPO Closing Luncheon: The Starbucks Experience

Thursday, Oct. 16 from 12 noon to 1:30 p.m.

Ever wonder what it takes to build a brand and keep customers coming back for more?  Find out by joining Joseph A. Michelli, Ph.D., best-selling author, organizational psychologist, business consultant, and radio host, during the CALIFORNIA REALTOR® EXPO 2008 Closing Luncheon, “The Starbucks Experience.” Michelli will share his findings from his in-depth analysis of the Starbucks business model and the popular coffee chain’s highly successful customer service platform, which he has compiled in a national bestseller: The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary

Tickets for this event are sold on a first-come, first served basis and are $55 through Oct. 13 when purchased prior to EXPO through http://www.realtorexpo.org/register.html; $65 onsite.

EXPO Registration Hours
Tuesday, October 14, 2008: 7:30 a.m. – 7 p.m.
Wednesday, October 15, 2008: 7:30 a.m. –  5 p.m.
Thursday, October 16, 2008:  7:30 a.m. –  4 p.m.

EXPO Exhibit Hall Hours
Grand Opening:
Tuesday, October 14, 2008: 5 p.m. – 8 p.m.
Wednesday, October 15, 2008: 9 a.m. – 5 p.m.
Thursday, October 16, 2008: 9 a.m. – 4 p.m.


TENTATIVE EXPO SCHEDULE

WEDNESDAY, OCT. 15, 2008

(subject to change)

GREEN KEYNOTE ADDRESS
Sustainable Lives: The benefits of greening your workplace and your home”

Ed Begley Jr., actor, director, and one of Hollywood’s biggest advocates for green and sustainable living issues offers an informative and straightforward discussion on the social and economic rewards of integrating eco-friendly practices into your workplace and your home.

GREEN PANEL
Going Green: What it Takes to be "Green" and Why Every REALTOR® Needs to Get There
Green and sustainable business practices are more than a trend.  Sustainable alternatives to the way we work, live, and play are fast-becoming a necessity that progressive individuals and organizations are quickly embracing, not only as a way to address eco-issues concerning the environment, but to put more money on their bottom line. Join five “green” REALTORS® and members of C.A.R.’s Green Task Force for this informative and vital panel discussion on how small changes in the way you conduct your office and home life can reap significant benefits for both the environment and your business.
(This panel will be repeated on Thursday)



COMMERCIAL DAY
For the complete scheudule for Commercial Day courses for Wednesday, Oct. 15, 2008
click here.



COMPUTER TRAINING
Microsoft Word Basics
Improve your word processing proficiency by learning the basics of Microsoft® Word. Learn how to format text, apply formatting to an entire document, and add graphics, such as pictures and graphs.


SEMINAR
Thriving-Not Just Surviving in Today's Tough Market
Both new agents and industry veterans are encouraged to attend this informational and motivational session designed to equip REALTORS® with all the tips and strategies they will need in order to thrive and survive in the real estate industry, whether the market is up or down.  Presented by C.A.R. Past President Diana Bull, the session covers topics such as how to talk to clients, business development must-dos, and the rules for maintaining a balanced life during your real estate career.


SEMINAR
Sponsored by: REALTOR.com
Harnessing the Power of Online Real Estate Marketing and Technology
During this high-impact program, REALTOR.com® Vice President Max Pigman shares the latest trends in online real estate and buyer and seller behavior.  REALTORS® will learn how to set themselves apart in today’s highly competitive market by integrating an online marketing strategy with traditional offline methods.


SEMINAR
Keys to Successful Negotiating

This session offers agents real-world examples of how to negotiate without alienating; how to navigate tough situations such as unfavorable inspections and market downturns; and how to leverage your knowledge to gain the trust and future business of your clients.
(This session repeats on Thursday)


SEMINAR
Foreclosures & REOs: Find, List, Purchase, and Sell
Learn the secrets of this booming real estate market niche. Following a detailed explanation of the foreclosure process in California, attendees will be taken through the steps of finding and using notices of default and sale; how to save listings that are in foreclosure; and how section 1695 of the California Civil Code applies to real estate agents.
(This session repeats on Thursday)


EVENT
Opening Luncheon: 2009 Housing Market Forcast
Prepare for the year ahead by joining C.A.R. Chief Economist Leslie Appleton-Young for the 2009 Housing Market Forecast, where she will share valuable information about California’s housing market, including projected home sales, median prices, housing affordability, and mortgage loan rules and activity.  Tickets for this event are available on a first-come, first-served basis and are $55 when purchased prior to EXPO through http://realtorexpo.org/register.html or $65 on-site.


SEMINAR
Thriving--Not Just Surviving--In Real Estate
Both new agents and industry veterans are encouraged to attend this informational and motivational session designed to equip REALTORS® with all the tips and strategies they will need in order to thrive and survive in today’s real estate industry, whether the market is up or down.


SEMINAR
Your Choice: Win Lawsuits or Avoid Litigation Altogether
This session is a must-attend for any REALTOR® looking to better understand the standard of care they need to provide to win lawsuits, good risk management practices, and how to complete a successful transaction while minimizing the potential for legal trouble.


FORUM
DRE Forum With Commissioner Davi
California Department of Real Estate (DRE) Commissioner Jeff Davi will once again host an open dialogue between the REALTOR® community and the DRE during a Forum on Wednesday, Oct. 15 from 2 to 3:30 p.m. The Commissioner will deliver an update on the DRE’s key focus areas, including licensing activities and legislative issues, followed by a question and answer session with the audience.


SEMINAR
Staging Homes For Profit
Learn how to make home walk-throughs both memorable and profitable in this session on home staging techniques, including how to maximize space; minimize clutter; and de-emphasize flaws. Learn to add touches that make a house feel like “home," and confidently advise clients on home staging needs to help them increase the value of their listings.
(This session repeats on Thursday)


SEMINAR
The Lending Landscape: New Rules for REALTORS® and Their Clients
This session will help REALTORS® get up-to-speed on all of the new lending requirements so that they will be able to tell their clients about how to prepare for the all-important pre-qualification meeting with a lender and what, if any, new forms of documentation may be required. 

THURSDAY, OCT. 16, 2008

8:30 a.m. to 11:30 a.m.

PAID SEMINAR--8:30 a.m. to 11:30 a.m.
Short Sales Basics 101
This training program for real estate agents focuses on increasing their knowledge of the short sale process, better-arming them with all of the information they will need to learn to explain and complete a short sale, including how to conduct the initial interview with the homeowner; acquire and assemble the seller’s information for the lender(s); review the proper use of C.A.R.® forms, and what to look for in an Accepted Offer.  Participants will leave this interactive workshop with a 40-page manual that may be used as a reference guide in the future when working with homeowners and buyers interested in a short sale.

Participants who pass the final exam offered at the end of this course will earn 3 hours of continuing education credit applicable toward DRE license renewal. 
Cost: $99 To register for this course, go to
http://www.realtorexpo.org/register.html.


PAID SEMINAR--8:30 a.m. to 4:30 p.m.
Seniors Real Estate Specialist® Designation:
(12 Hours CE Credit)

The SRES® Designation Program equips REALTORS® with the skills needed to counsel and market their services to consumers ages 50 and beyond as they undergo the financial, legal, and lifestyle changes involved in relocating, refinancing, or selling the family home. Divided into two segments, one day of interactive lecture followed by a series of online modules, the complete program teaches SRES® applicants how to profitably work with various generations as seniors deal with issues such as determining their true cost of housing, managing capital gains, aging in place, or obtaining a reverse mortgage. 
Course also runs on Friday, Oct. 17, 2008, 8:30 a.m. - 4:30 p.m
Cost: $399. To register for this course, go to http://www.realtorexpo.org/register.html.


SEMINAR
Keys to Successful Negotiating

This session offers agents real-world examples of how to negotiate without alienating; how to navigate tough situations such as unfavorable inspections and market downturns; and how to leverage your knowledge to gain the trust and future business of your clients.


SEMINAR
WINForms® Basics: A Primer For REALTORS®
This session will help REALTORS® of all levels get started with WINForms Online®, the Web-based software used to access and update standard forms, edit in-process transactions, and easily e-mail completed forms to clients.


SEMINAR
Staging Homes For Profit
Learn how to make home walk-throughs both memorable and profitable in this session on home staging techniques, including how to maximize space; minimize clutter; and de-emphasize flaws. Learn to add touches that make a house feel like “home," and confidently advise clients on home staging needs to help them increase the value of their listings.


EVENT
Closing Luncheon: The Starbucks Experience
Join Joseph A. Michelli, Ph.D., best-selling author, organizational psychologist, business consultant, and radio host, as he shares his findings from his in-depth analysis of the Starbucks business model and the popular coffee chain’s highly successful customer service platform, which he has compiled in a national bestseller: The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary
Tickets for this event are available on a first-come, first-served basis and are $55 when purchased prior to EXPO through http://realtorexpo.org/register.html or $65 on-site.


SEMINAR
Foreclosures & REOs: Find, List, Purchase, and Sell
Learn the secrets of this booming real estate market niche. Following a detailed explanation of the foreclosure process in California, attendees will be taken through the steps of finding and using notices of default and sale; how to save listings that are in foreclosure; and how section 1695 of the California Civil Code applies to real estate agents.


ECON PANEL
The Road to Recovery: Are We There Yet?
The subprime mortgage fallout, rising defaults on home loans, and lower home prices have each had their separate and collective impact on California’s housing market this last year.  Could we finally be moving toward a recovery?  Join C.A.R. Vice President and Chief Economist Leslie Appleton-Young and several renowned economists for an interactive panel discussion about the economic factors impacting the future of California’s housing market.