Tech Tuesday provides a full day of comprehensive technology training for REALTORS®. Scheduled for October 14, this must-attend event will empower you to use technology effectively and efficiently to meet clients' demands and thrive in today's techno-driven marketplace.
Whether you consider yourself a tech novice or a member of real estate's digital elite, Tech Tuesday will offer an array of seminars focusing on the hot topics you want to know about.
Register now for Tech Tuesday:
$85 for Members ($100 onsite registration)
$125 for non-members ($150 onsite registration)
General onsite registration open: 7:30 a.m.
Don't miss: REALTOR® EXPO Tech Tuesday Luncheon
The Rise of the Machine: How Techonology is Changing the Buying and Selling of Real Estate
Presented by Ed Dilworth
Tuesday, Oct. 14, 2008, noon - 1:30 p.m.
Reserve your luncheon tickets now!
Cost:$55 per person ($65 onsite registration)
Tech Tuesday Seminars:
(subject to change)
8:30 a.m. to 9:30 a.m.:
SEMINAR
BlackBerry®, Palm® Treo™, and Smartphones: The REALTOR®'s Ultimate Business Tools
Presenter: G. William James, president, Handheld Computer Solutions
Join “Master of the PDA” William James for an informative session on how wireless communication devices and “smartphones” are fast becoming the ultimate business tool for REALTORS®. Learn all you ever needed to know about the various smartphone products on the market, including Palm® Treo™, Motorola Q, RIM BlackBerry®, Apple iPhone, and more. Determine which mobile communication tools and services are right for you and your business.
Level: Appropriate for all levels
Prerequisites: None
(This session repeats from 2 p.m. to 3 p.m.)
SEMINAR
Common Mistakes Agents Make Online and How to Avoid Them
Presenter: Michael J. Russer, CEO, Russer Communications
Do you and your agent truly know how to speak the language of online users? Is your “e-team” up to par when it comes to generating and tracking online leads effectively? Join Michael J. Russer, CEO, Russer Communications, and creator of the “Clicks to Closes™ and “e-Productivity™” courses, in this one-hour session design to reveal the common mistakes agents and brokers make when it comes to online marketing and how to avoid them. Learn how you and your team can work more efficiently to convert your online visitors into closed buyers!
Level: Beginner
Prerequisites: None
SEMINAR
Tools for Transactions: Forms Advisor™ and Forms Tutor™ With WINForms Online®
Presenter: Albert Tran, C.A.R. WINForms® program manager
A valuable step-by-step tutorial on Forms Advisor™, C.A.R.’s new online software program designed to help REALTORS® select which C.A.R. Standard Form to use and how to complete it, and C.A.R. Forms Tutor™, which provides audio and text instructions for completing forms and a legal Q&A component. This all-encompassing software offers users a total solution to forms training and integrates seamlessly with WINForms Online®, C.A.R.’s Web-based software used to access and update standard forms, edit in-process transactions, and easily e-mail completed forms to clients.
Level: Appropriate for all levels
Prerequisites: None
(This session repeats from 2 p.m. to 3 p.m.)
SEMINAR
Search Engine Marketing for REALTORS®
Presenter: Kris Hutchinson, CEO, Magnifi Online
Trends show that the numbers of real estate professionals that divert more of their advertising budgets toward online marketing is on the rise. Are you among them? Successful businesses of all sizes are already using the power of search engine marketing (SEM) and search engine optimization (SEO) to maximize their companies visibility and drive online users to their Web sites. Learn from Kris Hutchinson, CEO of Magnifi Online and renowned search engine marketing and optimization expert, how your business can benefit from expanding beyond traditional markets using key word, lead generation, and high-tech search strategies.
Level: Beginner
Prerequisites: None
(This session repeats at 4 p.m. to 5 p.m.)
SEMINAR
Blogging to Boost Your Bottom Line
Presenters: Butch Grimes, broker, author, and host of "We Talk Real Estate"; Pat Kitano, Domus Consulting Group
Moderator: Bernice Ross, Ph. D., and CEO, RealEstateCoach.com
Got a blog? Want to learn how to create and manage one? Join Butch Grimes, host of “We Talk Real Estate,” and Pat Kitano, Domus Consulting Group, as they take you through the elements comprising today’s vigorous blogosphere, along with moderator Bernice Ross, Ph. D., and CEO RealEstateCoach.com. This session is a must for any REALTOR® interested in finding out why blogging has become such a critical marketing tool in today’s real estate industry, and how using a blog creatively and effectively can help REALTORS® connect with clients, develop a powerful online presence in the marketplace, and ultimately boost their bottom line.
Level: Beginner
Prerequisites: None
(This session repeats at 2 p.m. to 3 p.m.)
SEMINAR
Tech Tips for Today’s Tough Market
Presenter: Courtney Self, broker associate, Call Realty
In this session, you will learn to master some of the hottest technology tools out there, build strategies for putting those tools into action to generate top-commissions and sales, and automate and expand your business.
Level: Beginner
Prerequisites: Basic understanding of Windows
9 a.m. to 10 a.m.:
HANDS-ON COMPUTER TRAINING
Use Microsoft® Word to Create Flyers That Say Wow!
Presenter: Joel Carlson, REALTOR®, MJC Realty
The tools to create attractive, eye-catching flyers are at your fingertips with Microsoft® Word. Don’t miss this hands-on computer training session that will cover the easy-to-use design features in Word, including picture, drawing, and formatting toolbars.
Level: Beginner
Prerequisites: Basic understanding of Windows
(This session repeats at 2 p.m. to 3 p.m.)
10 a.m. to 11:30 a.m.:
OPENING SESSION
Wired for Change: Industry Experts' Take on Technology and The Future of Real Estate
Panelists: Jeff Culbertson, executive vice president of the Southwestern Region of Coldwell Banker Residential Brokerage, NRT, LLC; Brad Inman, founder, Inman News and TurnHere.com; and Mike Silvas, president and co-owner, Morgan Lane real estate brokers.
Moderator: Joel Singer, C.A.R. executive vice president
With every technological advance made in today’s real estate industry the typical home buyer and seller move one step away from traditional market approaches, making it more critical than ever for REALTORS® to sharpen their technological edge and focus on changing consumer demands. Are you prepared? C.A.R. Executive Vice President Joel Singer launches Tech Tuesday with a power-packed panel discussion on technology’s role in real estate, featuring, among others, industry heavyweights Jeff Culbertson, executive vice president of the Southwestern Region of Coldwell Banker Residential Brokerage, NRT, LLC; Brad Inman, founder of Inman News and TurnHere.com; and Mike Silvas, president and co-owner of Morgan Lane real estate brokers.
10:30 a.m. to 11:30 a.m.:
HANDS-ON COMPUTER TRAINING
Using PowerPoint for Listing Presentations That Pop
Presenter: Melissa Guzzetta, owner, The Computer Tutor
In this hands-on session you’ll learn to maximize the many templates and formatting Power Point has to offer to create listing presentations that will have prospects asking for more. This workshop will teach you the basics of PowerPoint, including where to find free templates and pictures that will help your presentations pop!
Level: Beginner
Prerequisites: Basic understanding of Windows
(This session repeats at 4 p.m. to 5 p.m.)
12 noon to 1:30 p.m.:
TECH TUESDAY LUNCHEON
The Rise of the Machine: How Technology Is Changing the Buying and Selling of Real Estate
Guest Speaker: Ed Dilworth, CEO, Conspiracy Media Group
The Web; mobile communications devices; prospect/contact management software programs, intranets; global positioning systems; and social media platforms are all feeding the evolution of today’s real estate market. During this year’s Tech Tuesday Luncheon, Ed Dilworth, CEO, Conspiracy Media Group, will help REALTORS® grasp hold of the implications of these technologies and how to plot a course for incorporating them in their business practices in order to keep pace with the changing patterns and preferences of the buying public.
Ticketed event: additional fees apply
2 p.m. to 3 p.m.:
SEMINAR
BlackBerry®, Palm® Treo™, and Smartphones: The REALTOR®'s Ultimate Business Tools
Presenter: G. William James, president, Handheld Computer Solutions
Join “Master of the PDA” William James for an informative session on how wireless communication devices and “smartphones” are fastbecoming the ultimate business tool for REALTORS®. Learn all you ever needed to know about the various smartphone products on the market, including Palm® Treo™, Motorola Q, RIM BlackBerry®, Apple iPhone, and more. Determine which mobile communication tools and services are right for you and your business.
Level: Appropriate for all levels
Prerequisites: None
SEMINAR
Site Staging For REALTORS®: Why Your Web Site Matters When It Comes to Client Connections
Presenters: Madison Hildebrand, Coldwell Banker "The Malibu Life;" Rob McNelis, One Stop Lending & Realty
By now, every REALTOR® should know the value of having a Web site: It is the calling card of the new millennium and no business ought to be operating without one. But do you know what elements are needed to make a Web site zing and attract serious clients? What differentiates your landing page from the thousands of others out there and how can you get your visitors to dig deeper once they arrive?
Find out in this session offering infomration on techniques for you to apply to make stronger, long-lasting connections with new and existing clients.
Level: Appropriate for all levels
Prerequisites: None
SEMINAR
Blogging to Boost Your Bottom Line
Presenters: Butch Grimes, broker, author, and host of "We Talk Real Estate"; Pat Kitano, Domus Consulting Group
Moderator: Bernice Ross, Ph. D., and CEO, RealEstateCoach.com
Got a blog? Want to learn how to create and manage one? Join Butch Grimes, host of “We Talk Real Estate,” and Pat Kitano, Domus Consulting Group, as they take you through the elements comprising today’s vigorous blogosphere, along with moderator Bernice Ross, Ph. D., and CEO RealEstateCoach.com. This session is a must for any REALTOR® interested in finding out why blogging has become such a critical marketing tool in today’s real estate industry, and how using a blog creatively and effectively can help REALTORS® connect with clients, develop a powerful online presence in the marketplace, and ultimately boost their bottom line.
Level: Beginner
Prerequisites: None
HANDS-ON COMPUTER TRAINING
Use Microsoft® Word to Create Flyers That Say Wow!
Presenter: Joel Carlson, REALTOR®, MJC Realty
The tools to create attractive, eye-catching flyers are at your fingertips with Microsoft® Word. Don’t miss this hands-on computer training session that will cover the easy-to-use design features in Word, including picture, drawing, and formatting toolbars.
Level: Beginner
Prerequisites: Basic understanding of Windows
SEMINAR
Tools for Transactions: Forms Advisor™ and Forms Tutor™ With WINForms Online®
Presenter: Albert Tran, C.A.R. WINForms® program manager
A valuable step-by-step tutorial on Forms Advisor™, C.A.R.’s new online software program designed to help REALTORS® select which C.A.R. Standard Form to use and how to complete it, and C.A.R. Forms Tutor™, which provides audio and text instructions for completing forms and a legal Q&A component. This all-encompassing software offers users a total solution to forms training and integrates seamlessly with WINForms Online®, C.A.R.’s Web-based software used to access and update standard forms, edit in-process transactions, and easily e-mail completed forms to clients.
Level: Appropriate for all levels
Prerequisites: None
2 p.m. to 3:30 p.m.:
SEMINAR
Marketing 2.0: Maximizing Online Tools to Connect With Clients
Presenter: Amy Chorew, senior national instructor, Matthew Ferrara & Company
Stemming from the rise of Web 2.0, Marketing 2.0 describes the use of content-based media to help consumers make purchase decisions. Learn how to leverage the latest technology tools to boost your marketing program and push valuable content to prospective buyers and sellers.
Level: All levels
Prerequisites: None
SEMINAR
Flip Video, Digital Cameras, and Other Tools of the Trade
Presenter: David Taylor
When you incorporate video and pictures into your marketing efforts, you add significant commission-earning potential to your daily operation. During this interactive session, you’ll learn how and why flip video is quietly taking the industry by storm, allowing you to show your clients real-time video using compact, hand-held video recorders that are simple to use and can be carried in your back pocket. You’ll also learn how to get the most out of you’re your digital camera, photo printer, and photo-editing software to create listing and marketing materials that zing.
Level: Beginner
Prerequisites: Basic understanding digital cameras and video equipment
3:30 to 4:30 p.m.
SEMINAR
Online Transactions: Staying Ahead of the Competition With RELAY®
Presenter: Cassandra Davis, instructor, training coordinator, RE Forms Net, LLC
Expand your communication with clients and streamline your paper trail using online transaction management tools. This session, led by Cassandra Davis, instructor, training coordinator, RE Forms Net, LLC is ideal for agents and brokers hoping to remain competitive in today’s changing market. From greener transactions to a more transparent business model, learn about the importance of online security, connectivity, and interaction through the basic best practices use of RELAY®; the transaction tool that works in tandem with C.A.R.’s most popular member benefit, WINForms Online®.
Level: Appropriate for all levels
Prerequisites: None
3:30 p.m. to 5 p.m.:
SEMINAR
Social Networking: Maximizing Your Online Voice
Presenters: Kevin Boer, 3 Oceans Real Estate, Inc.; Pat Kitano, Domus Consulting Group
The rapid-fire growth of social networking sites, such as MySpace, Facebook, Twitter, and LinkedIn are providing REALTORS® with a brand-new and effective way to connect with new and existing clients. In this session you will gain key inside knowledge on the value of these new online platforms and how to incorporate social networking sites into your business model to expand your client base and your earning potential.
Level: Beginner
Prerequisites: None
SEMINAR
12 Tech Trends to Take Your Business to the Top in 2009
Presenter: Bernice Ross, Ph.D., CEO, RealEstateCoach.com
Get an in-depth look at 12 of the hottest Web 2.0 solutions available today and how to use these valuable tech tools to take your business to the top in 2009. Led by Bernice Ross, Ph. D., and CEO of RealEstateCoach.com, this session will cover Point2Agent’s predictive marketing tools; Obeo space and style designer; social networking sites, like Twitter and Facebook; virtual worlds, such as Second Life; and more!
Level: Beginner
Prerequisites: Basic understanding of Web search engines.
4 p.m to 5 p.m.:
SEMINAR
Search Engine Marketing for REALTORS®
Presenter: Kris Hutchinson, CEO and founder, Magnifi Online
Trends show that the numbers of real estate professionals who divert more of their advertising budgets toward online marketing is on the rise. Are you among them? Successful businesses of all sizes are already using the power of search engine marketing (SEM) and search engine optimization (SEO) to maximize their companies visibility and drive online users to their Web sites. Learn from Kris Hutchinson, CEO of Magnifi Online and renowned search engine marketing and optimization expert, how your business can benefit from expanding beyond traditional markets using key word, lead generation, and high-tech search strategies.
Level: Beginner
Prerequisites: None
SEMINAR
Brand Yourself Using Podcasts, Vidcasts, and Vidmail
Presenter: Butch Grimes, broker, author, and host of "We Talk Real Estate
As real estate professionals, you are your company’s biggest asset. So, why not market yourself that way? This session will show you how to think beyond traditional online marketing techniques to reach broader audiences, and solidify your role as an ambassador in your field. You will learn how to create podcasts, vodcasts, and vidmail, and understand how they function in today’s marketplace, particularly their applications for working with REO asset managers, probate attorneys, and customers.
Level: Beginner
Prerequisites: None
SEMINAR
Marketing Your Listings Online: Craigslist and Other Super Sites
Presenter: Madison Hildebrand, Coldwell Banker "The Malibu Life"
Online listings should represent a significant portion of every REALTORS® marketing campaign. Learn all about how this fast-growing outlet offers rewarding alternatives to traditional marketing vehicles, and allows agents and brokers alike to place their listings in front of millions of online users across virtually every corner of the earth—in many cases, for free.
Level: Beginner
Prerequisites: Basic understanding of Web search engines.
SEMINAR Sponsored by: Trulia, Inc.
Three Easy Ways to Generate Business Online
Presenters: Alejandro Foung, Business Development manager, Trulia, Inc.; Kyle Berube, Regional Development manger, Trulia, Inc.
How does online marketing really work, and how can you track the impact of your online campaigns? This session will demonstrate the effectiveness of online marketing, and offer examples of how simple actions can result in increased exposure and sales. Learn how home buyers and sellers are using the Internet to both buy and sell homes, plus walk away with clear and simple action steps to help you set yourself apart online as a local expert.
Level: Beginner
Prerequisites: Basic understanding of Web search engines.
HANDS-ON COMPUTER TRAINING
Using PowerPoint for Listing Presentations That Pop
Presenter: Melissa Guzzetta, owner, The Computer Tutor
In this hands-on session you’ll learn to maximize the many templates and formatting Power Point has to offer to create listing presentations that will have prospects asking for more. This workshop will teach you the basics of PowerPoint, including where to find free templates and pictures that will help your presentations pop!
Level: Beginner
Prerequisites: Basic understanding of Windows